Mobile commerce, affiliate intelligence, and brand engagement tools for a major performance energy brand.
- Native iOS and Android apps for product discovery, ordering, and customer engagement
- A custom affiliate marketing platform for tracking influencer-driven purchases
- Push notification systems that helped drive promotions and repeat engagement
- Social and ecommerce integrations that connected the brand experience across channels
G FUEL is a performance energy and hydration brand known for its gaming-centric identity and extensive creator collaborations. The project focused on helping the brand improve customer engagement, support ecommerce activity, and build internal tools for tracking affiliate marketing performance.
Apptoo worked on mobile and web systems that tied together product discovery, purchase workflows, brand content, and referral tracking.
G FUEL needed more than a standard ecommerce presence. As a brand with a large online audience and an active creator ecosystem, it required tools that could support direct customer engagement, track the impact of affiliate partnerships, and make ordering easier for users across mobile devices.
At the same time, the brand needed a better way to understand which marketing and influencer efforts were driving purchases. Without that visibility, it becomes harder to measure campaign performance, allocate marketing spend effectively, and build systems that support long-term brand growth.
GFUEL also needed mobile experiences that could help strengthen loyalty and keep the brand present in the customer’s day-to-day experience, not just at the point of purchase.
Apptoo helped build a set of mobile and web tools that supported G FUEL’s ecommerce and engagement strategy.
This included native iOS and Android mobile apps connected to Shopify’s client API for product browsing, ordering, customer profile management, and promotional engagement. The apps also supported push notifications and featured brand content pulled from social channels like Twitter and Instagram.
On the web side, Apptoo created a custom affiliate marketing platform that connected to the Shopify admin API and helped track influencer referrals, commissions, and purchase attribution. This gave the team better visibility into affiliate performance and helped support more informed marketing decisions.
The work was shaped around the idea that ecommerce, marketing, and customer engagement should work together instead of living in separate systems. Apptoo designed the mobile apps and affiliate platform to integrate cleanly with the Shopify ecosystem while also supporting the brand’s broader content and promotional strategy.
We focused on creating tools that could help the team manage customer-facing engagement and internal marketing intelligence at the same time. That meant practical integrations, a mobile-first experience, and systems that could support growth without becoming difficult to manage.
The work helped support a more connected customer experience and gave G FUEL better tools for understanding engagement and affiliate-driven sales.
Outcomes included:
- Mobile apps that made product access more convenient
- Push subscribers driven from 0 to over 250k
- Better visibility into affiliate and referral marketing performance
- Stronger integration between ecommerce, content, and customer engagement
- A more scalable foundation for ongoing brand interaction
Native Mobile Apps
Highly performant iOS apps written in native Swift (iOS) and Android (Kotlin)
3rd Party Integrations
Connections to popular shopify plugins and 3rd party services
Secure Web Apps
Administrative web apps for revenue, promotion, and commission tracking.
Push-driven Events
Leveraged audience segmentation and large-scale push events for engagement
We are happy to help you build the right applications for today and the future.